I'm a strategic Digital Product Leader with 10+ years of experience delivering high-impact digital experiences across marketplaces, native apps, and community platforms for globally recognised brands including Jaguar Land Rover, the England & Wales Cricket Board and Cox Automotive.
I have proven track record of driving measurable improvements to engagement, conversion and revenue, from scaling app growth and optimising lead funnels to launching new product lines from 0→1. I'm experienced leading cross-functional squads across complex, multi-stakeholder environments, balancing commercial ambition with technical and operational reality.

• Download CV

Senior Digital Product Manager
Jaguar Land Rover | Jan '23 - Present

Key Responsibilities:
• Define and evolve Digital estate Vision, Strategy & Roadmap(s).
• Continuous Discovery, Delivery and Optimisation of customer‑facing Digital Products, including consumer native apps and and multi-market Global websites.
• Define and executed growth initiatives aligned to broader commercial strategy, balancing acquisition efficiency, engagement depth and long-term retention economics.
• Collaborate with UX/UI and engineering teams to discover, build, test and continuously validate user experiences.
• Competitor and Industry insight including evolution of personalisation and AI within Digital Products.Key Outcomes [to date]:
• Implemented growth tactics to grow app download rate by 28% MoM.
• Launched content-focussed native apps into multiple markets achieving above average user retention rate.
• Omnichannel eCommerce strategy adopted at Enterprise level.
• Established structured experimentation framework (A/B, AI-assisted insight, behavioural analysis) to validate commercial hypotheses before scaling investment, improving conversion by 13%.

Digital Product Manager
England & Wales Cricket Board | Sept '21 - Jan '23

Key Responsibilities:
• Product Manager responsible for multiple high-traffic applications across native iOS/Android apps, websites and services {Okta Single Single-On}.
• Strategic lead for owned products.
• Led Commercial growth of products against data-led Commercial strategy.
• Roadmap, agency and budget management.Outcomes:
Play-Cricket estate (website + apps)
------------------------------------
Multi-figure Million(s) annual users
Engagement-focused Digital home of cricket in the UK
3/4 of a Billion Pageviews annuallyBusiness and user driven enhancements delivered resulting in;
• 20% YoY increase in users / 44% increase in sessions / 60% increase in Pageviews
• Delivered registration wall to drive user acquisition
• Driving future ecosystem strategy from an architecture and user experience PoVOkta SSO
----------
Supported growth to 1m+ active users across ECB Digital Estate• Drove SSO product adoption across the owned-ECB Digital estate, covering more than 14 applications including TheHundred.com, ECB.co.uk, Play-Cricket.com +
• Optimised online registration conversion from 28% to 42%
• 5% increase in commercial communication opt-in rate as a result of A/B copy testing
• Lower than target migration business impact (ie inbound Support queries)Fan Data Platform
------------------
Marketing platform delivering data-driven campaigns across consumer-facing ECB products• Increased data-ingestion across the Digital estate to increase data-points that facilitated marketing campaigns
• Worked with Product and Engineering teams to increase ability to present user-facing campaigns in new ways across more applications

Product Manager - Digital Retail
Modix (Cox Auto Group - $7bn automotive services market leader inc AutoTrader.com, Manheim, Dealer.com, Modix) | Jan '21 - Sept '21

Key Responsibilities:
Working with Engineering, UX and GTM teams to:
Lead the productisation of a vehicle marketplace platform, transforming bespoke client deployments into a scalable, multi-market commercial offering, owning the seller experience, lead flow and multiple third party integrations. (Volvo, VW Group etc), managed, redeveloped and grew used.jaguar/landrover and Volvo used marketplace
• Managed development and delivery of headless model consumer websites.
• Defined and mange the Product roadmap.
• Delivered new Volvo used vehicle platform in several key markets.

Digital Manager
Jaguar Land Rover | Nov '15 - Jan '21

Key Responsibilities:
• Digital lead for Jaguar/Landrover.co.uk & used vehicle marketplace platforms [including Product Owner wihthin Scrum teams (2yrs)]
•  Backlog and Roadmap management/ownership, focusing on value and user/customer insight.
• Management and delivery of national used vehicle markeplace
• Responsible for UK vehicle launch & campaign content management - review and delivery of Model Year updates and campaigns and then moving onto managing reports deliver these programmes.
• Agile Product Owner and CRO team management on a day-to-day basis, continually developing, deploying and testing web enhancements of varying scale across JLR UK properties.
•  Worked directly with mutli-disciplinary teams from UX/UI, Dev, Strategy, Architects, Content authors
• Requirement briefing and analysis experience as part of PO role closely working with Business Analysts/Solutions Architects - user story mapping, value scoping.
• Performance lead for JLR UK across Product, SEO, platform (i.e. speed).
• Significant agency management (15+) including large Global technology/ad groups - Edit. Connect ITG, Mindshare. Dentsu, G-Forces. KeeResources. EMO etc
• Objective setting and review delivery for direct reports.
• Management of multi-£m budgets, PO management, forecasting, agency SoW...
- End-to-end delivery of value-add development projects such as range calculator, feedback widget, onsite personalisation, finance integration etc.